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Voi launches enhanced ‘End of Ride Photo’ feature to promote safe parking habits

A girl with a helmet is looking at an app on her phone.

When it comes to the safety of its riders, pedestrians and other road users, Voi is constantly innovating and on the lookout for partnerships such as the recent collaboration with Closca. That is why we added the enhanced ‘End of Ride Photo’ feature to our suite of safety features to encourage good parking behaviour amongst e-scooter riders.

As part of a green transport revolution in cities and towns, e-scooters offer people a safe, sustainable and affordable form of travelling. Yet, inappropriate parking leads to accessibility issues and unnecessary street clutter. With the launch of the ‘End of Ride Photo’ feature, Voi meets these challenges head-on.

With the ‘End of Ride Photo’ feature users are required to take and submit a photo of their parked scooter after each ride. Voi’s support team then reviews the photo and takes actions if the safe parking guidelines have not been followed. E-scooters must not be left lying down on the ground or parked in a way that is obstructing the pavement and causing an obstacle to pedestrians, strollers or wheelchairs. Riders who do not follow these rules will receive an email with a warning and an educational message. After the first warning, riders who park their vehicles incorrectly will receive a 25 pound fine.

A screenshot of Voi's app confirming the End of Ride Photo is submitted.
Richard Corbett, General Manager, UK, Ireland, and Benelux, at Voi, said:
“Although the majority of our users tend to park their scooters properly, we want to encourage everyone to think before they park. The ‘end of ride photo’ is yet another measure to ensure we motivate our users to understand the way they park the scooters impacts other road users or pedestrians, particularly vulnerable people such as those with visual or mobility impairments, children and the elderly.

We started to roll out the ‘end of ride photo’, and our data shows that in thousands of rides, only a very small minority of users had to be fined and that those who were fined have only been so once. Despite the small number of non-compliant riders, we have seen a 70% improvement in good parking behaviour with the introduction of this new feature. This indicates that people pay more attention to the way they park if a clear deterrent, such as a fine, is used to discourage them from inappropriate parking behaviour.”

We also continue to invest significantly in the education of our users, so they ride and park safely, and we encourage people to report any misplaced scooters via our ‘Report-A-Scooter’ page so we can swiftly act on it, ensuring accessibility for all.

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